EXPLORATION OF ART DECO ARCHITECTURAL CHARACTERISTICS AND THEIR IMPLICATIONS IN THE REVITALIZATION OF MEDAN CITY'S HERITAGE

Abstract

As a city with a rich colonial legacy, Medan contains numerous buildings that exhibit Art Deco influences, particularly in historical areas such as Kesawan and Perdana Street. Using a qualitative descriptive method, including precedent analysis and field observation, the research identifies key Art Deco features such as geometric ornamentation, symmetrical façades, streamlined forms, and the use of reinforced concrete—elements that have been adapted to the tropical climate through design strategies like ventilated roofs, wide balconies, and recessed façades. The AVROS Building and Medan Post Office serve as primary examples of how Art Deco was localized to suit the region’s environmental and cultural context. The study finds that preserving these architectural elements is essential not only for maintaining the visual and historical identity of the city but also for enhancing its tourism potential. Revitalization efforts must prioritize adaptive reuse while retaining stylistic authenticity, which can support cultural heritage tourism, strengthen urban identity, and promote economic development. Ultimately, successful revitalization requires collaboration among government bodies, heritage experts, local communities, and private stakeholders, supported by national heritage policies. Art Deco architecture thus holds significant potential as a tool for sustainable urban regeneration and cultural continuity in Medan.