STRATEGIES FOR DEVELOPING THE HORAS MARKET AS A MODERN TRADITIONAL MARKET IN THE CITY OF PEMATANGSIANTAR

Abstract

Traditional markets play an essential role in supporting local economic activities and social interactions within urban environments. However, Horas Market in Pematangsiantar City currently faces various challenges, including disorganized zoning, circulation conflicts, inadequate sanitation and drainage systems, illegal parking, and declining environmental quality. This study aims to formulate a redevelopment strategy for Horas Market as a modern traditional market through a neo-vernacular architectural approach. The research employed a qualitative descriptive method using field observations, interviews, documentation, literature reviews, and site analyses. The findings indicate that the implementation of zoning reorganization, circulation management, sanitation and drainage improvements, centralized parking systems, public space provision, and environmentally responsive architectural design can significantly enhance the quality of market spaces. Furthermore, the application of neo-vernacular principles through natural ventilation, daylight optimization, and contextual architectural expression contributes to improving thermal comfort and strengthening local identity. The proposed strategy successfully creates a safer, more organized, comfortable, and sustainable market environment while preserving the social and economic functions of traditional markets. The study concludes that integrating spatial planning strategies with neo-vernacular architectural principles can serve as an effective approach to revitalizing traditional markets in rapidly developing urban areas.