EMPOWERING FISH FARMERS THROUGH SUSTAINABLE TILAPIA FISH BREEDING BUSINESS DEVELOPMENT

Abstract

This study explores development strategies for tilapia (Oreochromis niloticus) hatchery businesses in Genteng District, Banyuwangi, in response to the growing demand for high-quality fry. The research involved 73 active tilapia hatchery farmers and employed a descriptive qualitative method with a case study approach. Data were collected through interviews, observation, focus group discussions (FGD), and literature review. Financial analysis shows the business is economically viable, with an average R/C Ratio of 1.78, a break-even point of 52,916 fry, and a payback period of 3.74 years. SWOT analysis places the business in quadrant I (aggressive SO strategy), indicating strong internal conditions and greater external opportunities. Key strengths include extensive marketing channels, abundant natural resources, self-funded capital, and skilled labor. Weaknesses involve limited modern managerial knowledge, low-quality broodstock, and unstructured bookkeeping. Opportunities consist of stable market demand, government support, technological advancements, and online marketing potential. Threats include disease outbreaks, climate fluctuations, high feed costs, and intense competition. Recommended SO strategies include digital marketing through e-commerce, adoption of RAS and IoT technologies, capacity building through government training, certified broodstock procurement, and strategic partnerships. The synergy between internal strengths and external opportunities is essential to enhancing the competitiveness of tilapia hatchery businesses.