Alrafi, Zulfa, Nadya Fadillah Fidhyallah, and Sefrimel Angriani ZN. “PENGARUH BRAND AMBASSADOR, ELECTRONIC WORD OF MOUTH (E-WOM), DAN PRODUCT QUALITY TERHADAP PURCHASE DECISION AIR MINERAL KEMASAN MEREK LE MINERALE PADA GENERASI Z DI JAKARTA”. Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi 4, no. 2 (June 11, 2026): 185–194. Accessed June 15, 2026. https://jurnal.kolibi.id/index.php/neraca/article/view/516.