RAMADHONI, Ahmad Fiky; NAWARI, Nawari; YANI, Ahmad. PENGARUH BRAND EQUITY, BRAND AWARENESS DAN LIFE STYLE TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK IPHONE DI APPLE STORE LAMONGAN. Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi, [S. l.], v. 4, n. 3, p. 318–329, 2026. Disponível em: https://jurnal.kolibi.id/index.php/neraca/article/view/690. Acesso em: 21 aug. 2026.