ALRAFI, Zulfa; FIDHYALLAH, Nadya Fadillah; ANGRIANI ZN, Sefrimel. PENGARUH BRAND AMBASSADOR, ELECTRONIC WORD OF MOUTH (E-WOM), DAN PRODUCT QUALITY TERHADAP PURCHASE DECISION AIR MINERAL KEMASAN MEREK LE MINERALE PADA GENERASI Z DI JAKARTA. Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi, [S. l.], v. 4, n. 2, p. 185–194, 2026. Disponível em: https://jurnal.kolibi.id/index.php/neraca/article/view/516. Acesso em: 15 jun. 2026.