EVALUATION OF THE IMPLEMENTATION OF TOTAL QUALITY MANAGEMENT IN REDUCING FASHION WASTE IN LOCAL FASHION RETAIL

Abstract

The fashion industry has grown rapidly with the emergence of local brands, but this growth has also led to increased production waste and product defects due to rushed processes, inconsistent quality control, and human error. Effective quality management is therefore essential to ensure consistency and reduce waste. This study aims to evaluate the implementation of Total Quality Management (TQM) in reducing fashion waste at Ceno.id. A qualitative case study approach was used, with data collected through interviews and observations. The analysis focuses on defect rate, fabric waste, process consistency, employee involvement, and continuous improvement. The findings show that Ceno.id has implemented several TQM practices, including SOPs, quality control, employee training, and routine evaluations. However, implementation remains inconsistent and largely manual, leading to variations in product quality. Defects, mainly caused by human error and supplier issues, are directly linked to fabric waste. This study highlights that effective TQM requires consistent implementation, stronger process control, and improved employee capability to achieve sustainable operational performance.